Orara TV Solutions Website Wireframe · for review

Antenna & TV specialists across the Coffs Coast — Red Rock to Urunga and Bellingen. This wireframe maps every page and the order of sections on each one, so you can sign off on the structure before design and copy begin. Key details shown as we'll present them: 30 years in the trade · ACMA Cabler Registration T06795 · 4.9★ from 59 Google reviews · team Nic, Dan & Naomi · one enquiry form that lands straight in your system.

LAYOUT Header & footer
GLOBAL SECTION Reused across pages
PAGE CONTENT Specific to that page
16PAGES
6SERVICES
6SERVICE AREAS
1ENQUIRY FORM
How the site is organised. A strong homepage, a page for each of your six services, a page for each of your six service areas, a dedicated commercial / MATV page, plus About and Contact. The service-area pages reuse the homepage layout with local wording, so every town has its own page that reads as genuinely local. One enquiry form is used everywhere — every lead lands in the one place.

1
Home

/

1 page
2
Service Areas ×6

Coffs Harbour · Woolgoolga · Red Rock · Sawtell · Bellingen · Urunga

6 pages
3
Services ×6

Antenna Installation & Repairs · Wall Mounting & Home Entertainment · Starlink · Signal Boosters · WiFi & Data Cabling · Foxtel & Satellite

6 pages
4
Commercial / MATV

/commercial

1 page
5
About / Team

/about

1 page
6
Contact

/contact

1 page

1
Trust Strip

4.9★ from 59 Google reviews · ACMA Cabler Reg T06795 · locally owned, 30 years in the trade · workmanship-guaranteed

most pages
2
Services Grid

Six service cards + a commercial card, each linking through to its page

Home · Locations
3
Locations Overview

Map + the six service areas. Shown on Home, every service page, the commercial page, the location pages and Contact

most pages
4
Reviews

Real Google reviews · 4.9★ from 59 · Facebook & Yelp badges · always sits directly below the trust strip, so the reviews back up the rating just claimed

Home · Locations · About
5
Enquiry Form (the only form on the site)

Name · Phone · Email · Suburb · "What do you need help with?" · Message · optional photo of the problem. Lands straight in your system. Every "Request a Visit" button on the site scrolls to this one form — there are no other forms anywhere.

all pages
6
FAQ Section

Six questions, chosen to suit each page. Always sits directly below the enquiry form. The homepage set covers the common questions; service, location and commercial pages each get their own relevant six

most pages
7
Final Call-to-Action

A closing prompt ("Request a visit" / "Call Nic on 0428 110 571") that sits directly above the footer on every page

all pages

1
Navigation Bar

Logo · Home · Services · Service Areas · Commercial · About · Contact · "Request a Visit" button · click-to-call phone

all pages
2
Footer

Phone · email · hours · service areas · services · ABN 79 292 443 903 · ACMA Cabler Reg T06795 · Facebook · Instagram · Yelp · Google

all pages

1. TV Antenna Installation & Repairs — new antennas, replacements, reception & blackspot fixes, VAST satellite for no-signal areas.
2. TV Wall Mounting & Home Entertainment — wall mounting with hidden cabling, soundbars, smart-TV & streaming setup, home theatre, new-TV pickup & setup.
3. Starlink Installation — supply and install, aligned and connected.
4. Mobile Signal Boosters (4G/5G) — Telstra & Optus repeaters for weak-signal homes and properties.
5. WiFi Coverage & Data Cabling — blackspot fixes, coverage to sheds & outbuildings, data points.
6. Foxtel & Satellite TV — Foxtel service calls & installs, satellite (VAST).
THE RESEARCH BEHIND THE PAGES

Why This Structure

Before drawing up the pages, we looked at what people actually search for around the Coffs Coast and at the other antenna businesses already online. This page shows what we found, in plain numbers.

Please read this first — a fair, honest picture. The search numbers below are estimates from an industry tool (Semrush) for Australia as a whole. They're a guide to what's in demand, not a promise of traffic. Local searches are smaller than the national figures, but the people searching are nearby and ready to book. Getting found on Google builds over months, not overnight, and no one can guarantee a position — the single biggest lever for local searches is your Google Business Profile and reviews, which this site is built to support.

Figures are Australia-wide searches per month (indicative) — they show which of your services are in most demand, which is why each one gets its own page. Note: "aerial" is searched as often as "antenna" in Australia, so the site uses both words.
1
TV antenna / aerial installation

Your core service — and your most profitable. Strong, steady demand.

~2,900–5,400 / mo
2
Mobile signal boosters (4G/5G)

Weak-signal homes and rural properties.

~1,000 / mo
3
TV wall mounting

A common add-on job.

~880 / mo
4
Starlink installation

Growing steadily — and no local antenna business covers it.

~720 / mo
5
Antenna repairs & reception / blackspot fixes

People with a picture that drops out or won't tune.

~600 / mo
6
Foxtel & satellite (VAST)

Lower volume, but steady.

~140 / mo
7
Commercial / MATV systems

Low volume, but almost no one competes for it — the work you said you want more of.

~110 / mo
About local searches: terms like "antenna installation Coffs Harbour" only show a handful of searches a month in the tool — that's normal for a regional area, and it understates reality. Most people search on their phone with "near me" or just tap the map, where your Google Business Profile does the work. That's why the plan leans on local pages + your Google profile rather than chasing big numbers.

1
Coffs Coast Antenna

The longest-established local website. Even so, it attracts only a small amount of search traffic.

small web presence
2
Crofts TV Antenna

An older website with limited reach.

small web presence
3
TV Pete / Jim's / Mr Antenna

Big national franchise names with local landing pages — strong brands, but those pages are generic templates, not genuinely local.

national franchises
The honest takeaway: no local antenna business has a strong website — the most-established one still gets only modest traffic, and the bigger names are national franchises running generic pages. A genuinely local site with your real reviews, your team and a page for each service and town is a real advantage. We're confident in the approach; we're not promising specific Google positions, because those build over time and depend on staying consistent.

Least contested locally — almost no competitor covers these well: Starlink · commercial / MATV · mobile signal boosters · TV wall mounting · and the towns outside Coffs Harbour (Woolgoolga, Bellingen, Urunga and the rest). That's exactly why each gets its own page.
PAGE 1 / 16

Home

/

The main page — who you are, what you do, where you work, and why locals trust you. Professional, but personal: real team, real photos, real reviews. Every service area page reuses this exact layout with local wording.

Real team & photos4.9★ reviewsOne enquiry form
In order, top to bottom
1
Navigation Bar

layout

layout
2
Hero

Service-area line · "TV Antenna & Aerial Specialists on the Coffs Coast" · trade-qualified, 30 years, locally owned · 4.9★ · "Request a Visit" + "Call Nic" · real photo of Nic / the van

page content
3
Trust Strip

4.9★ · ACMA T06795 · 30 years · workmanship-guaranteed

global
4
Reviews

Real Google reviews · 4.9★ from 59 · sits directly below the trust strip so the reviews back up the rating just claimed

global
5
Services Grid

Six services + commercial · antenna install first

global
6
Why Orara

Trade-qualified electronics technician · 30 years · 26 years local · friendly & customer-focused

page content
7
Commercial / MATV Band

Short pitch to strata, motels, aged care, real estate → Commercial page

page content
8
Locations Overview

Map + the six service areas

global
9
Enquiry Form

The one site-wide form

global
10
FAQ (6) — below the form

The common questions: smart-TV antennas · reception & blackspots · areas covered · how quotes work · warranty · after-hours

global
11
Final Call-to-Action

Closing prompt · directly above footer

global
12
Footer

layout

layout
PAGES 2–7 / 16 · ×6

Service Area Pages (×6)

/areas/coffs-harbour · /woolgoolga · /red-rock · /sawtell · /bellingen · /urunga

One page for each service area, using the homepage layout with local wording — the hero, intro and FAQ are written for that town so each page reads as genuinely local. Gives you a real presence in every part of the Coffs Coast.

Same layout as HomeLocal hero, intro & FAQ6 towns
The six service areas: Coffs Harbour · Woolgoolga (with Sapphire & Safety Beach) · Red Rock (with Corindi, Arrawarra & Mullaway) · Sawtell (with Toormina & Boambee) · Bellingen · Urunga (with Mylestom & Raleigh).
What changes per town: the headline ("TV Antenna Installation in Bellingen"), the intro (local landmarks & reception notes), and the six FAQs. Everything else matches the homepage.
In order, top to bottom (each town)
1
Navigation Bar

layout

layout
2
Hero (localised)

"TV Antenna Installation in {Town}" · local sub · 4.9★ · "Request a Visit" + "Call Nic"

page content
3
Trust Strip

global

global
4
Reviews

global · directly below the trust strip to back up the rating

global
5
Services Grid

global

global
6
Local Intro

Why locals in {Town} call Orara · local reception notes · genuinely local wording

page content
7
Locations Overview

global · cross-links to the other towns

global
8
Enquiry Form

the one site-wide form

global
9
FAQ (6, town-specific) — below the form

e.g. "Do you cover {Town} and surrounds?" · local reception/blackspot questions · "How quickly can you get to {Town}?"

global
10
Final Call-to-Action

above footer

global
11
Footer

layout

layout
PAGES 8–13 / 16 · ×6

Service Pages (×6)

/services/{service}

A clear, focused page for each of your six services — what it is, what's included, and how to book. Helps you get found when someone searches for that specific job.

Six servicesIncludes Locations OverviewEnquiry form + FAQ
The six service pages: 1) TV Antenna Installation & Repairs · 2) TV Wall Mounting & Home Entertainment · 3) Starlink Installation · 4) Mobile Signal Boosters (4G/5G) · 5) WiFi Coverage & Data Cabling · 6) Foxtel & Satellite TV. Pricing is never shown — every page invites an enquiry.
In order, top to bottom (each service)
1
Navigation Bar

layout

layout
2
Service Hero

"{Service} on the Coffs Coast" · the problem it solves · "Request a Visit"

page content
3
Trust Strip

global

global
4
What's Included

What the service covers, in plain English · what to expect on the day

page content
5
Locations Overview

global · map + the six service areas

global
6
Enquiry Form

the one site-wide form

global
7
FAQ (6, service-specific) — below the form

The questions people ask about this exact service

global
8
Final Call-to-Action

above footer

global
9
Footer

layout

layout
PAGE 14 / 16

Commercial / MATV

/commercial

For the commercial work you want more of — strata and body corporates, motels, aged care and retirement villages, real estate and property managers, and public-space screens. Covers MATV system design, installation and servicing.

Strata · motels · aged care · real estateMATV systemsRequest a site assessment
In order, top to bottom
1
Navigation Bar

layout

layout
2
Commercial Hero

"Commercial TV, MATV & Antenna Systems — Coffs Coast" · "Request a site assessment"

page content
3
Trust Strip

global

global
4
Who We Help + MATV

Strata · motels · aged care · real estate · waiting rooms — and what MATV design, install & servicing covers

page content
5
Why Commercial Clients Choose Orara

Trade-qualified · one point of contact · after-hours commercial callouts · ACMA Cabler Reg T06795

page content
6
Locations Overview

global · map + the six service areas

global
7
Enquiry Form

the one site-wide form

global
8
FAQ (6, commercial) — below the form

MATV questions · servicing · and the after-hours callout terms (commercial only, surcharge, evenings not overnight)

global
9
Final Call-to-Action

above footer

global
10
Footer

layout

layout
PAGE 15 / 16

About / Meet the Team

/about

The local, personal side — your story and the people behind Orara. A real face on the business, which none of the local competitors offer.

Founder storyNic · Dan · NaomiCredentials
How credentials are presented: ACMA Cabler Registration T06795, trade-qualified electronics technician, 30 years in the trade, 26 years local, 6 years as Orara TV Solutions. Team shown by first name.
In order, top to bottom
1
Navigation Bar

layout

layout
2
Page Hero

"About Orara TV Solutions"

layout
3
Our Story

Nic, proprietor & technician · 30 years in the trade · 26 years local · 6 years as Orara · ACMA Cabler Reg T06795

page content
4
Meet the Team

Nic · Dan (TV & WiFi specialist, 10 years, recently from the UK) · Naomi (admin, local)

page content
5
Trust Block

ACMA T06795 · ABN 79 292 443 903 · workmanship guarantee · locally owned & operated

page content
6
Reviews

global

global
7
Enquiry Form

the one site-wide form

global
8
FAQ (6, about) — below the form

How long have you been going · are you local · qualifications · warranty

global
9
Final Call-to-Action

above footer

global
10
Footer

layout

layout
PAGE 16 / 16

Contact

/contact

Everything someone needs to get in touch — the enquiry form, your phone, email, hours and socials, plus the areas you cover.

Email now listedOne enquiry formHours & socials
In order, top to bottom
1
Navigation Bar

layout

layout
2
Page Hero

"Get in touch"

layout
3
Contact Details

Phone 0428 110 571 · office@oraratvsolutions.com.au · Mon–Sat 8am–5pm · Sunday phone & emergency · Facebook · Instagram · Yelp · Google

page content
4
Locations Overview

global · map + the six service areas

global
5
Enquiry Form

the one site-wide form

global
6
FAQ (6, contact) — below the form

Hours · how soon you'll reply · areas covered · emergency / after-hours

global
7
Final Call-to-Action

above footer

global
8
Footer

layout

layout
FROM HERE TO LAUNCH

Getting Started

The simple path from this wireframe to a live website — what's done, what we need from you, and how your website enquiries will reach you once it's live.


✅ Already sorted: we have access to your Google Business Profile and your domain name — so once the site's ready, we can connect everything and go live without waiting on logins.
⏳ Waiting on you for two things:
1. Your confirmation — a thumbs-up on this wireframe and the details in it, so we can start the build.
2. Your photos — real shots of you, the team, the van and a few jobs, dropped into the shared Google Drive folder:
📁 Orara TV Solutions — photos folder
Real photos are what make the site feel local and personal instead of generic — they replace the stock images on the current site.

1
Confirm this wireframe

You sign off on the page structure and details — that's the green light to build.

you
2
Photos into Google Drive

You drop your real photos into the shared folder above.

you
3
Design & build

We build all the pages from the approved structure, your photos and your real Google reviews.

us
4
Your review

You see the finished site on a private preview link and tell us any changes.

you
5
Launch

We point your domain at the new site and connect the enquiry form to Lead Connector (below) so every website enquiry reaches you. Then it's live.

us

What it is. Lead Connector is a free app you install on your phone. It sits behind your website's enquiry form: every enquiry creates a contact card in the app with everything the person submitted, so all your website leads and their details sit in one place. We set it up for you at launch.
Set up for you — no extra cost
1
A contact card for every website lead

Each enquiry becomes a contact in the app — name, phone, email, suburb and message, exactly what they filled in on the form — all in one place, with a tidy history of everyone who's come through the site.

included
2
A notification on your phone

We configure the app to notify your phone the moment a website lead comes through, so you can get back to them quickly while you're still front of mind.

included
What the customer sees by default. After they hit submit, they land on a "thank you" page on the website confirming their enquiry went through. By default there's no automatic email or text sent to them — the thank-you page does a similar job at no cost.
Optional — extra setup & ongoing cost
3
Automatic email / SMS confirmation to the customer

If you'd like, we can set up emailing and texting directly through the app, so the customer also gets an instant "thanks, we've got your enquiry and we'll be in touch shortly" by email and/or text. A nice touch that reassures them it landed — but it needs extra setup and carries an ongoing usage cost.

optional · extra cost
About the cost. Sending emails and texts through the app carries a usage cost — roughly ~$10 a month depending on how many enquiries come in — charged at cost, no markup. Email is much cheaper than SMS, so email-only keeps it leaner. Either way, the contact card and phone notification above are included, so you'll never miss a lead even without this turned on.